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Josep Maria Picola (dreiBlau): visual identity has to align with what the company offers

A few days ago we interviewed Josep Maria Picola and Albert Saludes from dreiBlau – founders of the company and its project manager and creative director respectively. They were delivering the talk ‘Branding: the importance of what you call yourself and how you dress’. We discussed the attributes a brand must have, what makes a good logo, the difference between image and visual identity and the importance of the use of colour and morphology in a logotype. All this was accompanied by practical examples and included an analysis of design schemas used by many of the entities based in the Science Park.