Skip to main content
< Back to news
The new brand was presented internally in front of the 600 attendees at the assotiation's traditional summer barbecue. Image / CATALONIA.HEALTH.
 23.07.2024

CataloniaBio & HealthTech evolves into CATALONIA.HEALTH as a benchmark for the business and innovative health sector

CATALONIA.HEALTH is the name CataloniaBio & HealthTech is taking on from now on. New brand and new logo to reflect the dimension that the association, based in the Barcelona Science Park, has acquired since its inception. The new slogan highlights the concepts of Science, Innovation, Business, three axes that identify the group of actors that make up the community chaired by Mariona Serra and directed by Javier Selva.

The new brand is presented today in society after being unveiled internally last Thursday in front of the 600 attendees at the BBQ, the traditional barbecue organised annually by the association, open to all the agents of the ecosystem, which has already consolidated the sector’s summer event.

“The composition of the association has evolved a lot over the years and we realised that our name no longer conveyed what we are, the most diverse and transversal community in the health sector, where all the innovative and entrepreneurial agents, as well as the new actors in the value chain, have a place”, explains Javier Selva, CEO of CATALONIA.HEALTH.

The board of directors, led by the association’s communications manager, set out to create a new brand that would represent the current diversity of the association, a simple brand that would speak for itself and incorporate all aspects of the health and life sciences industry sector in Catalonia. “We bring science to innovation and the market. CATALONIA.HEALTH represents all the agents in the sector and the new logo, the integration and synergies that are created and created between them,” Selva states.

The two intertwined chain beads that make up the new image of CATALONIA.HEALTH create the allegory of the C of Catalonia and the H of Health, and at the same time represent the values and objectives of the association: cohesion, impact, transversality, excellence, focus, community, authenticity and inclusiveness.

Both the logo and the new name of the organisation symbolise the growth strategy that the association proposes for the whole of the health ecosystem in Catalonia, promoting its competitiveness through innovation, to generate new health solutions and anticipating future opportunities to create new business models.

» For further information: CATALONIA.HEALTH website [+]