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Jordi Caparrós, founder & CEO of Baula (Photo: Parc Científic de Barcelona).

Baula begins wide distribution of sustainable-format cleaning products

The Catalan startup Baula –specialized in the development and commercialization of ecological and sustainable products for the cleaning sector– disembarks in the Spanish large distribution. And it does so hand in hand with El Corte Inglés, the first chain to bet on its cleaning tablets, focused on avoiding single-use plastic and reducing CO₂ emissions. The company, based in the Barcelona Science Park, has already patented its products in more than 140 countries around the world, and has important B2B business agreements in Europe and Oceania.

From this March, Baula products, which are patented in 140 countries, will be available in 46 El Corte Inglés Supermarkets, 36  Hipercor and Supercor shops all over Spain, as well as on the El Corte Inglés APP.

Baula has chosen its Original line for wide distribution. The formula is over 80% natural ingredients and was designed with the needs and purchase drivers of consumers of traditional household cleaning products in mind. This formula was developed at the Barcelona Science Park, one of the most important research hubs in Europe.

This line is meant for household cleaning. In this format, tablets to dilute in 750ml of water, the company offers a multi-purpose cleaner, glass cleaner, degreaser and bathroom cleaner. The products come in starter packs with a reusable bottle and tablet, and just the tablets for refilling. In floor cleaners, Baula has a single-use tablet: the only product of its kind on the market that is not individually wrapped in plastic.

The purpose of this commercial action is to democratise sustainable products and give end consumers the opportunity to incorporate sustainable practices into their household chores, guaranteeing great performance at affordable prices. “We’re proud to bring our innovative format to the retail sector through one of the most prestigious supermarkets on the market. Our challenge is to create a category that lets consumers make sustainable decisions without sacrificing performance”, highlights Jordi Caparrós, founder and CEO of Baula.

Baula was founded in 2015 by Jordi Caparrós —an entrepreneur with over a decade of experience in the chemical industry— with the aim of transferring his scientific knowledge and technology acquired as cleaning products manufacturer to the market in the form of innovative, healthy, and sustainable solutions.

After an intense six-year period of research in the Barcelona Science Park, the company has succeeded in developing formulas to produce any eco-friendly cleaning product in an individual capsule format (one-dose) that are effervescent and easily soluble. Its products —backed by Ecocert certification— reduce up to 40% on the direct costs and around 90% on indirect costs of professional cleaning, having the same or superior effectiveness – validated by Applus+ and Eurofins– of equivalent market-leading non-eco-friendly products.

Since it was established, Baula has raised 1.8 million euros in public and private capital. At present, it develops, produces and sells a wide range of green cleaning products for the professional cleaning sector (B2B) and has trade agreements more than 140 countries around the world, and has important B2B business agreements in Europe and Oceania. In Spain, it has secured clients such as BUNZL Distribution Spain, the Hygiene and Cleaning division of the BUNZL Group, with over 35 years’ experience in the Spanish market and industry leader.

The company has chosen its Original line for wide distribution (Photo: Baula).