{"id":99929,"date":"2024-11-13T09:58:30","date_gmt":"2024-11-13T08:58:30","guid":{"rendered":"https:\/\/www.pcb.ub.edu\/?p=99929"},"modified":"2024-11-13T10:03:59","modified_gmt":"2024-11-13T09:03:59","slug":"frenemos-el-hiperconsumismo","status":"publish","type":"post","link":"https:\/\/www.pcb.ub.edu\/es\/frenemos-el-hiperconsumismo\/","title":{"rendered":"Frenemos el hiperconsumismo"},"content":{"rendered":"

Se avecinan d\u00edas de bombardeo publicitario induciendo al consumo. Los descuentos en torno al Black Friday ya se han consolidado y en pocos d\u00edas llegar\u00e1n campa\u00f1as de Navidad agresivas invitando a comprar y consumir bajo el lema \u201cun d\u00eda es un d\u00eda\u201d. Uno de los campos m\u00e1s sensibles a las nuevas compras y renovaci\u00f3n de equipos es el de las tecnolog\u00edas y comunicaciones.<\/p>\n

La tecnolog\u00eda es una de las herramientas m\u00e1s potentes que tenemos y podemos aprovechar la innovaci\u00f3n tecnol\u00f3gica para superar los grandes retos presentes en el planeta. Pero, por el contrario, y desafortunadamente, el modelo de negocio que utilizan la mayor parte de las empresas tecnol\u00f3gicas no es muy innovador y actualmente tenemos aparatos poco duraderos y dif\u00edciles de reparar.<\/p>\n

A la hora de pensar en sustituir o adquirir nuevos equipos electr\u00f3nicos prestamos atenci\u00f3n a cuatro preguntas simples:<\/p>\n

– \u00bfNo se puede alargar la vida del equipo que tengo? \u00bfLo necesito realmente? \u00c9pocas como el Black Friday que se avecina no ayudan a las compras eco-responsables.<\/p>\n

– Si no funciona, investiga si puede repararse y qu\u00e9 coste tiene la reparaci\u00f3n.<\/p>\n

– No tires un equipo electr\u00f3nico a la basura oa la calle, devu\u00e9lvelo al fabricante oa puntos de recogida de desecho electr\u00f3nico. Por ejemplo, en \u00a0punto verdes municipales o puntos de venta de aparatos electr\u00f3nicos. En las recepciones del PCB hay papeleras de recogida de m\u00f3viles y tablets.<\/p>\n

– Si compras un equipo nuevo, elige empresas que fabrican productos respetuosos y busca las ecoetiquetas del \u00e1mbito de la tecnolog\u00eda y equipos electr\u00f3nicos.<\/p>\n

M\u00e1s informaci\u00f3n aqu\u00ed<\/a>.<\/p>\n

\"\"\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Se avecinan d\u00edas de bombardeo publicitario induciendo al consumo. Los descuentos en torno al Black Friday ya se han consolidado y en pocos d\u00edas llegar\u00e1n campa\u00f1as de Navidad agresivas invitando…<\/p>\n","protected":false},"author":11,"featured_media":99921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[210,200],"tags":[],"class_list":["post-99929","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ods-es","category-produccion-y-consumo-responsables"],"acf":[],"yoast_head":"\nFrenemos el hiperconsumismo - Parc Cient\u00edfic de Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pcb.ub.edu\/es\/frenemos-el-hiperconsumismo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Frenemos el hiperconsumismo - Parc Cient\u00edfic de Barcelona\" \/>\n<meta property=\"og:description\" content=\"Se avecinan d\u00edas de bombardeo publicitario induciendo al consumo. Los descuentos en torno al Black Friday ya se han consolidado y en pocos d\u00edas llegar\u00e1n campa\u00f1as de Navidad agresivas invitando...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pcb.ub.edu\/es\/frenemos-el-hiperconsumismo\/\" \/>\n<meta property=\"og:site_name\" content=\"Parc Cient\u00edfic de Barcelona\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-13T08:58:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-13T09:03:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pcb.ub.edu\/wp-content\/uploads\/2024\/11\/Disseny-sense-titol-6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"330\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Iuris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Iuris\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.pcb.ub.edu\\\/es\\\/frenemos-el-hiperconsumismo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pcb.ub.edu\\\/es\\\/frenemos-el-hiperconsumismo\\\/\"},\"author\":{\"name\":\"Iuris\",\"@id\":\"https:\\\/\\\/www.pcb.ub.edu\\\/es\\\/#\\\/schema\\\/person\\\/2cac99ef7339e3499496b54bb2e12e7d\"},\"headline\":\"Frenemos el hiperconsumismo\",\"datePublished\":\"2024-11-13T08:58:30+00:00\",\"dateModified\":\"2024-11-13T09:03:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.pcb.ub.edu\\\/es\\\/frenemos-el-hiperconsumismo\\\/\"},\"wordCount\":287,\"image\":{\"@id\":\"https:\\\/\\\/www.pcb.ub.edu\\\/es\\\/frenemos-el-hiperconsumismo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.pcb.ub.edu\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Disseny-sense-titol-6.png\",\"articleSection\":[\"ODS\",\"PRODUCCI\u00d3N Y CONSUMO RESPONSABLES\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.pcb.ub.edu\\\/es\\\/frenemos-el-hiperconsumismo\\\/\",\"url\":\"https:\\\/\\\/www.pcb.ub.edu\\\/es\\\/frenemos-el-hiperconsumismo\\\/\",\"name\":\"Frenemos el hiperconsumismo - 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