{"id":97733,"date":"2024-07-23T10:22:37","date_gmt":"2024-07-23T08:22:37","guid":{"rendered":"https:\/\/www.pcb.ub.edu\/?p=97733"},"modified":"2024-08-22T12:55:20","modified_gmt":"2024-08-22T10:55:20","slug":"97733","status":"publish","type":"post","link":"https:\/\/www.pcb.ub.edu\/es\/97733\/","title":{"rendered":"CataloniaBio & HealthTech evoluciona hacia CATALONIA.HEALTH, como referente del sector empresarial e innovador en salud"},"content":{"rendered":"

CATALONIA.HEALTH<\/a> es la denominaci\u00f3n que adopta a partir de hoy CataloniaBio & HealthTech. Nueva marca y nuevo logo para reflejar la dimensi\u00f3n que ha adquirido la asociaci\u00f3n desde su nacimiento. Convertida actualmente en referente del ecosistema innovador, empresarial e inversor del sector salud y ciencias de la vida en Catalu\u00f1a, la entidad -con sede en el Parque Cient\u00edfico de Barcelona- destaca en su nuevo eslogan los conceptos Science, Innovation, Business, tres ejes que identifican al conjunto de actores que conforman la comunidad presidida por Mariona Serra y dirigida por Javier Selva.<\/strong><\/p>\n

La nueva marca se presenta hoy en sociedad despu\u00e9s de que el pasado jueves se diera a conocer internamente ante los 600 asistentes a la BBQ<\/a>, la tradicional barbacoa anual que organiza la asociaci\u00f3n, abierta a todos los agentes del ecosistema, que ya se ha consolidado como la cita veraniega del sector.<\/p>\n

\u201cLa composici\u00f3n de la asociaci\u00f3n ha ido evolucionando mucho con los a\u00f1os y nos dimos cuenta de que nuestro nombre ya no transmit\u00eda lo que somos, la comunidad m\u00e1s diversa y transversal del sector salud, donde todos los agentes innovadores y empresariales, y tambi\u00e9n nuevos actores de la cadena de valor, tienen cabida\u201d, explica Javier Selva<\/strong>, CEO de CATALONIA.HEALTH.<\/p>\n

La junta directiva, liderada por la jefa de comunicaci\u00f3n de la asociaci\u00f3n, se puso en marcha para conseguir una nueva marca que representara la diversidad actual de la asociaci\u00f3n, sencilla y que hablara por s\u00ed misma, que incorporara todas las vertientes del sector industrial de la salud y ciencias de la vida en Catalu\u00f1a.<\/p>\n

\u201cLlevamos la ciencia hacia la innovaci\u00f3n y el mercado. CATALONIA.HEALTH representa a todos los agentes del sector y el nuevo logotipo, la imbricaci\u00f3n y las sinergias que se crean y creamos entre ellos\u201d, destaca Selva<\/strong>.<\/p>\n

Los dos eslabones de una cadena entrelazada de la nueva imagen de CATALONIA.HEALTH crean la alegor\u00eda de la C de Catalu\u00f1a y el H de Health (salud) y, a la vez, representan los valores y los objetivos de la asociaci\u00f3n: cohesi\u00f3n, impacto, transversalidad, excelencia, foco, comunidad, autenticidad e inclusividad.<\/p>\n

Tanto el logotipo como la nueva denominaci\u00f3n de la entidad simbolizan la estrategia de crecimiento que la asociaci\u00f3n plantea para el conjunto del ecosistema de salud en Catalu\u00f1a, promoviendo su competitividad a trav\u00e9s de la innovaci\u00f3n, para generar nuevas soluciones de salud y anticipando oportunidades de futuro para crear nuevos modelos de negocio.<\/p>\n

\u00bb Para m\u00e1s informaci\u00f3n:<\/strong> web de CATALONIA.HEALTH [+]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

CATALONIA.HEALTH es la denominaci\u00f3n que adopta a partir de hoy CataloniaBio & HealthTech. Nueva marca y nuevo logo para reflejar la dimensi\u00f3n que ha adquirido la asociaci\u00f3n desde su nacimiento….<\/p>\n","protected":false},"author":4,"featured_media":97698,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-97733","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entidades"],"acf":[],"yoast_head":"\nCataloniaBio & HealthTech evoluciona hacia CATALONIA.HEALTH, como referente del sector empresarial e innovador en salud - Parc Cient\u00edfic de Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pcb.ub.edu\/es\/97733\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CataloniaBio & HealthTech evoluciona hacia CATALONIA.HEALTH, como referente del sector empresarial e innovador en salud - Parc Cient\u00edfic de Barcelona\" \/>\n<meta property=\"og:description\" content=\"CATALONIA.HEALTH es la denominaci\u00f3n que adopta a partir de hoy CataloniaBio & HealthTech. 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