{"id":89280,"date":"2023-10-25T11:08:40","date_gmt":"2023-10-25T09:08:40","guid":{"rendered":"https:\/\/www.pcb.ub.edu\/?p=89280"},"modified":"2025-10-13T15:24:45","modified_gmt":"2025-10-13T13:24:45","slug":"josep-maria-picola-dreiblau-la-identidad-visual-debe-ser-coherente-con-lo-que-ofrece-la-empresa","status":"publish","type":"post","link":"https:\/\/www.pcb.ub.edu\/es\/josep-maria-picola-dreiblau-la-identidad-visual-debe-ser-coherente-con-lo-que-ofrece-la-empresa\/","title":{"rendered":"Josep Maria Picola (dreiBlau): La identidad visual debe ser coherente con lo que ofrece la empresa"},"content":{"rendered":"<p>Hace unos d\u00edas entrevistamos a<strong> Josep Maria Picola<\/strong> y <strong>Albert Saludes<\/strong>, fundador y project manager de DreiBlau y fundador y director creativo, respectivamente. Ambos presentaron la conferencia &#8216;Branding. La importancia de c\u00f3mo te llamas y c\u00f3mo vistas&#8217;. Hablamos sobre qu\u00e9 atributos debe tener una marca, qu\u00e9 diferencia un buen logo, c\u00f3mo transmitir tu marca con tu imagen, qu\u00e9 diferencia hay entre imagen e identidad visual y lo importante que es el uso del color y la morfolog\u00eda en un logotipo. Todo ello con ejemplos pr\u00e1cticos y analizando patrones de dise\u00f1o que aplican a muchas de las entidades instaladas en el Parc Cient\u00edfic.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/T7ltKs7RuvI?si=u3Kpoxawnrd-UQNu\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace unos d\u00edas entrevistamos a Josep Maria Picola y Albert Saludes, fundador y project manager de DreiBlau y fundador y director creativo, respectivamente. Ambos presentaron la conferencia &#8216;Branding. La importancia&#8230;<\/p>\n","protected":false},"author":11,"featured_media":89299,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[356],"tags":[],"class_list":["post-89280","post","type-post","status-publish","format-standard","has-post-thumbnail","category-empresas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Josep Maria Picola (dreiBlau): La identidad visual debe ser coherente con lo que ofrece la empresa - Parc Cient\u00edfic de Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pcb.ub.edu\/es\/josep-maria-picola-dreiblau-la-identidad-visual-debe-ser-coherente-con-lo-que-ofrece-la-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Josep Maria Picola (dreiBlau): La identidad visual debe ser coherente con lo que ofrece la empresa - Parc Cient\u00edfic de Barcelona\" \/>\n<meta property=\"og:description\" content=\"Hace unos d\u00edas entrevistamos a Josep Maria Picola y Albert Saludes, fundador y project manager de DreiBlau y fundador y director creativo, respectivamente. 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