<\/a>
\n\t\t\t\t\t\t
\n\t\t\t\t\t<\/div><\/div><\/div>\n\t\t\tDurante los \u00faltimos a\u00f1os, el seguimiento de la mirada (eye tracking<\/i>) ha despertado gran inter\u00e9s en varios sectores comerciales y ha dado lugar a un gran n\u00famero de nuevas aplicaciones. Actualmente, existen en el mercado varios dispositivos que permiten hacer un seguimiento del movimiento de los ojos, pero no identifican qu\u00e9 es lo que capta la atenci\u00f3n de la persona que mira. Braingaze ofrece un nuevo biomarcador de la atenci\u00f3n, no invasivo, preciso, r\u00e1pido y f\u00e1cilmente integrable en los sistemas comerciales. <\/p>\n
Las aplicaciones del programa desarrollado por Braingaze son m\u00faltiples; puede utilizarse para diagnosticar problemas de percepci\u00f3n y atenci\u00f3n, as\u00ed como para evaluar la respuesta de potenciales clientes a un anuncio o a la localizaci\u00f3n de un producto concreto. El programa desarrolla herramientas que permiten medir la atenci\u00f3n de las personas e identifican qu\u00e9 est\u00edmulos captan dicha atenci\u00f3n. Sabe en cada momento si el observador recibe conscientemente la informaci\u00f3n que llega a sus ojos y la procesa, o si simplemente la mira pero no la procesa. <\/p>\n
El equipo emprendedor de la nueva spin-off de la UB est\u00e1 compuesto por Hans Super, profesor ICREA del Departamento de Psicolog\u00eda B\u00e1sica y responsable del Grupo de Investigaci\u00f3n Vision and Control of Action (VIVA), y Laszlo Bax, socio fundador de Bax & Willems Consulting Venturing. <\/p>\n
La Fundaci\u00f3n Bosch i Gimpera es el centro de transferencia de conocimiento, tecnolog\u00eda e innovaci\u00f3n de la UB, y tiene el apoyo de ACC1\u00d3, la agencia de la Generalitat de Catalu\u00f1a que impulsa la competitividad de las empresas catalanas. <\/p>\n","protected":false},"excerpt":{"rendered":"
El 10 de septiembre se constituy\u00f3 la empresa Braingaze, SL, una spin-off de la Universidad de Barcelona (UB) y de la Instituci\u00f3n Catalana de Investigaci\u00f3n y Estudios Avanzados (ICREA), que centrar\u00e1 su actividad en el desarrollo de un software para el seguimiento de la mirada (eye tracking<\/i>). El proyecto de Braingaze ha contado con el asesoramiento de la Fundaci\u00f3n Bosch i Gimpera (FBG), con sede en el Parc Cient\u00edfic de Barcelona, tanto en lo relativo a la definici\u00f3n de la idea de negocio y evaluaci\u00f3n de la estrategia de patentabilitat, como por lo que respecta a la negociaci\u00f3n del contrato de transferencia de tecnolog\u00eda. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-38007","post","type-post","status-publish","format-standard","category-sin-categorizar"],"acf":[],"yoast_head":"\nNace Braingaze, una nueva 'spin-off' de la UB e ICREA - Parc Cient\u00edfic de Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pcb.ub.edu\/es\/nace-braingaze-una-nueva-spin-off-de-la-ub-e-icrea\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nace Braingaze, una nueva 'spin-off' de la UB e ICREA - Parc Cient\u00edfic de Barcelona\" \/>\n<meta property=\"og:description\" content=\"El 10 de septiembre se constituy\u00f3 la empresa Braingaze, SL, una spin-off de la Universidad de Barcelona (UB) y de la Instituci\u00f3n Catalana de Investigaci\u00f3n y Estudios Avanzados (ICREA), que centrar\u00e1 su actividad en el desarrollo de un software para el seguimiento de la mirada (eye tracking). 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