{"id":89291,"date":"2023-10-25T11:08:40","date_gmt":"2023-10-25T09:08:40","guid":{"rendered":"https:\/\/www.pcb.ub.edu\/?p=89291"},"modified":"2023-10-25T15:39:24","modified_gmt":"2023-10-25T13:39:24","slug":"josep-maria-picola-dreiblau-visual-identity-has-to-align-with-what-the-company-offers","status":"publish","type":"post","link":"https:\/\/www.pcb.ub.edu\/en\/josep-maria-picola-dreiblau-visual-identity-has-to-align-with-what-the-company-offers\/","title":{"rendered":"Josep Maria Picola (dreiBlau): visual identity has to align with what the company offers"},"content":{"rendered":"<p>A few days ago we interviewed <strong>Josep Maria Picola<\/strong> and <strong>Albert Saludes<\/strong> from dreiBlau \u2013 founders of the company and its project manager and creative director respectively. They were delivering the talk \u2018Branding: the importance of what you call yourself and how you dress\u2019. We discussed the attributes a brand must have, what makes a good logo, the difference between image and visual identity and the importance of the use of colour and morphology in a logotype. All this was accompanied by practical examples and included an analysis of design schemas used by many of the entities based in the Science Park.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/T7ltKs7RuvI?si=u3Kpoxawnrd-UQNu\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few days ago we interviewed Josep Maria Picola and Albert Saludes from dreiBlau \u2013 founders of the company and its project manager and creative director respectively. They were delivering&#8230;<\/p>\n","protected":false},"author":11,"featured_media":89298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-89291","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Josep Maria Picola (dreiBlau): visual identity has to align with what the company offers - Parc Cient\u00edfic de Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pcb.ub.edu\/en\/josep-maria-picola-dreiblau-visual-identity-has-to-align-with-what-the-company-offers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Josep Maria Picola (dreiBlau): visual identity has to align with what the company offers - Parc Cient\u00edfic de Barcelona\" \/>\n<meta property=\"og:description\" content=\"A few days ago we interviewed Josep Maria Picola and Albert Saludes from dreiBlau \u2013 founders of the company and its project manager and creative director respectively. 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