{"id":48562,"date":"2013-09-16T00:00:00","date_gmt":"2013-09-15T23:00:00","guid":{"rendered":"http:\/\/www.pcb.ub.edu\/la-responsabilitat-social-corporativa-des-de-la-perspectiva-de-la-direccio-estrategica-de-lempresato-translate\/"},"modified":"2020-11-18T14:53:26","modified_gmt":"2020-11-18T13:53:26","slug":"la-responsabilitat-social-corporativa-des-de-la-perspectiva-de-la-direccio-estrategica-de-lempresato-translate","status":"publish","type":"post","link":"https:\/\/www.pcb.ub.edu\/en\/la-responsabilitat-social-corporativa-des-de-la-perspectiva-de-la-direccio-estrategica-de-lempresato-translate\/","title":{"rendered":"La Responsabilitat Social Corporativa des de la perspectiva de la direcci\u00f3 estrat\u00e8gica de l’empresaTO TRANSLATE >>>"},"content":{"rendered":"

”<\/p>\n

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\n\t\t\t\t\t\t<\/a>
\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div><\/div><\/div>\n

\t\t\tLa trobada \u2013que tindr\u00e0 lloc els propers dies 3 i 4 d’octubre a la sala d’actes de l’Institut de Formaci\u00f3 Cont\u00ednua de la UB (IL3-UB)\u2013 tamb\u00e9 inclour\u00e0 una visita a les instal\u2022lacions de la planta de producci\u00f3 d’Esteve a Martorelles (Vall\u00e8s Oriental) i al centre d’Ikea de Sabadell, on els participants tindran l’oportunitat de con\u00e8ixer in situ la pol\u00edtica d’RSE d’ambdues empreses des de la perspectiva de la direcci\u00f3 estrat\u00e8gica. <\/p>\n

Les normes, els valors, l’\u00e8tica s\u00f3n elements inherents a l’actual societat del benestar, per\u00f2 al m\u00f3n de l’empresa una necessitat clau \u00e9s entendre, i assumir en la pr\u00e0ctica, que comportaments responsables aporten valor al negoci. A la jornada es debatr\u00e0 entorn de les raons econ\u00f2miques que hi ha al darrere de la utilitzaci\u00f3 o no utilitzaci\u00f3 d’\u00edndexs i est\u00e0ndards de comunicaci\u00f3 de l’RSC a les organitzacions, i es reflexionar\u00e0, aix\u00ed mateix, entorn la relaci\u00f3 que existiria entre un possible augment de compet\u00e8ncia als mercats i les possibilitats que els alts executius entenguin els comportaments responsables com a oportunitats de negoci. <\/p>\n

El f\u00f2rum comptar\u00e0 amb la participaci\u00f3 de reconeguts experts del m\u00f3n acad\u00e8mic i empresarial, com ara; Joao Carvalho, director del projecte M\u00f3s-Bele\u2013Cam\u00f5es\u2013Coopera\u00e7\u00e3o Portuguesa (Timor Leste); Joaquin Trigo, director de l’Institut d’Estudis Econ\u00f2mics (IEE); Amadeu Petitb\u00f3, professor d’Economia Aplicada de la Universitat Complutense de Madrid i expresident del Tribunal de Defensa de la Compet\u00e8ncia (TDC); i Isabel Vidal, presidenta de la Fundaci\u00f3 Centre d’Investigaci\u00f3 d’Economia i Societat i directora acad\u00e8mica del M\u00e0ster en Responsabilitat Social Corporativa, Comptabilitat i Auditoria Social de la UB. <\/p>\n

A la jornada tamb\u00e9 s’analitzaran dues experi\u00e8ncies d’\u00e8xit a l’\u00e0mbit de la implementaci\u00f3 de l’RSC \u2013el cas de Ferrovial, presentat per Manuel Costa, cap de Relacions Institucionals i Responsabilitat Corporativa del grup, i el cas d’Ikea, exposat per Mercedes Guti\u00e9rrez, responsable de Sostenibilitat de la companyia\u2013 i es presentaran, aix\u00ed mateix, els projectes finals dels alumnes de la XI edici\u00f3 del M\u00e0ster. <\/p>\n

Per m\u00e9s informaci\u00f3 [+]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

La Universitat de Barcelona (UB) i la Fundaci\u00f3 Centre d’Investigaci\u00f3 d’Economia i Societat (CIES)<\/a>, amb seu al Parc Cient\u00edfic de Barcelona (PCB), organitzen una Jornada sobre Responsabilitat Social Corporativa (RSC) amb motiu de l’inici de curs de la XII edici\u00f3 del “M\u00e0ster en Responsabilitat Social Corporativa, Comptabilitat i Auditoria Social”.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-48562","post","type-post","status-publish","format-standard","category-uncategorized"],"acf":[],"yoast_head":"\nLa Responsabilitat Social Corporativa des de la perspectiva de la direcci\u00f3 estrat\u00e8gica de l'empresaTO TRANSLATE >>> - Parc Cient\u00edfic de Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pcb.ub.edu\/en\/la-responsabilitat-social-corporativa-des-de-la-perspectiva-de-la-direccio-estrategica-de-lempresato-translate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Responsabilitat Social Corporativa des de la perspectiva de la direcci\u00f3 estrat\u00e8gica de l'empresaTO TRANSLATE >>> - 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